There are a myriad reasons why consumers might set aside traditional skincare and beauty products and search out natural alternatives. One motive is to avoid potentially dangerous, artificial substances. For people who’ve had a poor experience with commercially available products being irritating, or just not successful, natural ones provide the guarantee of better, gentler outcomes.

Clients also seek out natural solutions in a bid to make their spending habits fit their worth. Or they might see natural goods as a means to connect to nature, maybe even return to something a little bit more simple, more trusted — they’re looking for products that are cleaner, produced more thoughtfully. In a world where we often feel disconnected, hurried, and out of touch, there’s a feeling that natural goods connect us to a simpler way of life, as well as our deeper values.

People are using their purchasing choices to invest in natural solutions that make them feel much more connected to nature, more spent, more aware.

We want what we do, and what we purchase, for a manifestation of who we are — and even, who we want to be.

Thanks to the internet and social websites it’s now much simpler to study where our consumable products come from, and how they are made. The information is just a search away. More than ever before, people are questioning the need for things like petroleum or animal-derived ingredients…
Why am I using a petrochemical in my skin?
Why do I need to use something synthetic that might also be toxic?
Is there a better choice, one which does the least amount of injury, and gets the very best outcome for everyone involved?

Consumers are often surprised when they read the ingredient lists of several products that promote themselves as natural. They’re
shocked when they see that the labels still have an entire load of not really pleasant things. If these items are allowed to be organic,
then what exactly does natural actually imply? Does it mean anything in any way? And why do we even need to utilize these artificial ingredients when nature has to already provide the building blocks of what we need to survive and flourish?